“me-directed” FB advertising

Success Begins on Sunday…today I am starting out another successful week learning to create “me-directed” FB ads for my clients at JMI. I’m learning to create “me-directed” ads that change images and text depending on the characteristics of the user viewing the ad…hence, the term “me-directed.”

For example, a Facebook Ad I saw today said…

“That’s right, if you’re a 41 year old Female driver, your car insurance rates can be as low as $12 a month. Get your free quote now!”

A very nicely done ME-DIRECTED ad, INDEED! I’m 41, female, driver and of course I’m looking for low car insurance rates. Who isn’t??? 

This ad was very different from the rest because it’s perfectly positioned for ME…Gave my age, gender and car ins (something I could be looking into). 

As a result of seeing this ad, I’m stoked!!! Which is a weird thing for me to say, since I never say “stoked,” for ANY reason…but I AM!!!

I’m totally stoked and excited to learn as much as I possibly can so my JMI clients can capitalize on this type of advertising.

To Another Successful (yet short) Week!!  Cheers!! ~~~Dawn )