Embarq, CenturyTel will become CenturyLink after merger – Nashville Business Journal:

billion sale to closes, expected this The rural phone companies on Tuesday announcecd the planned name and logo for thecombined company. CenturyLinj will retain the CenturyTel (NYSE: CTL) trading symbol. “Oue new brand name was selected becausr our customers and employees told us it reflectexd a company thatis forward-looking and committedc to linking the country together,” CenturyTel CEO Glen Post III, who also will be chiefg executive of CenturyLink, said in the release.
The companyh will begin operating under the new brand immediately upon closing the In thefollowing months, marketxs will be converted to the new with customers being notified in advance and the name beint added to company signs, vehiclexs and marketing materials. The logo is intendeed to represent the power of connecting people and businesses to one anothefr and tonew opportunities, locallyy and nationally, the release said. Overland Park-based Embarq EQ) and CenturyTel, based in Monroe, La., are — from the before the deal can close. The headquarterx will be in Monroe.
A Denver brand consulting agency, , helpedc develop the new branr strategy, name and logo, the release Together, the two companies will have aboug 7.5 million access lines, more than 2 million broadbandx customers and morethan 400,00o video subscribers. will . Embarq rankz No. 3 on the Kansas City BusineswsJournal ’s list of area public
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