E Ink to be bought for $215 million – Boston Business Journal:

“Combining E Ink and PVI creates a singl public company that is dedicated to electronic saidRussell J. Wilcox, President and CEO of E Ink Corp. “With a common ownership structure, we can get closer to customers arounfthe world, streamline the supply chain, and speed up new produc development.” E Ink has raisesd more than $150 million, mostly from a groupl of strategic investors that includr newspaper publisher , (NYSE: MOT) and INTC). Sony Corp. (NYSE: SNE) and Amazon.comk Inc. (Nasdaq: AMZN) turned to E-Ink earlier this year to providse the displays fortheir e-books — the Sony Reader and the Amazonh Kindle 2.
E Ink’s product is a thin and flexiblee film packedwith molecules. The molecules can be manipulateds to produce imagesand text. It looks much like a printedd page. The 12-year-old company’s revenue has growm exponentially, placing it in the top 10 of the BostohBusiness Journal's 2008 list of the fastesf growing private companies in Massachusetts. E Ink postefd revenue of approximately $41 millionj in 2008, a more than 140 percent increase overthe $17 milliojn in revenue it saw in 2007. It’ws seen revenue growth of 720 percentt over the pastthree years.
A big increase in businessz came in July 2007 and was drivej by the marketing push of Sony aroundits Reader, Wilco x said. By the end of that year, Sony releases an updated version of the Reade and Amazon released the first version of the The Kindle, including the latesty version, has enjoyed some popular pres s and endorsements from celebrities, includintg Oprah Winfrey. In the process the e-book as gained marketshare. Today e-books have about a 3 percen t market penetration. “E-books have moved from something everyone was skepticaloabout … to now if you get on an airplane, you have prettyh good chance ofseeing e-books being used in the Wilcox said in a recent BBJ interview.
The road map for 2009 includes e-bookas with different size screens. The big market at the moment is Wilcox said. But that could mean spreading into the realmds of textbooksand newspapers. Wilcoz said the company will add some jobs to keep apacrwith demand, probably between 10 to 20 positions this
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